What is brand development?

Brand development is the process of maintaining the quality, distinctive marketing assets, and consumer trust of a brand. Brand development is an ongoing process of serving consumers.

You might hear phrases like “brand development process” or “brand development strategy” and think of a brand development checklist that gets you from start to finish.


Bing bang boom, your brand is developed and now you’re done.

Unfortunately, that’s not how it works.

Reality is that brand development is never “done.”


There are steps to brand development, but great brands revisit their brand development constantly – and everything they do is informed by the brand they want to maintain.

Your brand is your business’s personality, and it’s always in development.

Is there a difference between brand development and branding?

Yes, there is!

One is a general concept, the other is the execution behind the concept. Both are important but still different.

  • Brand development = the concept. Brand development is learning about and promoting a brand’s unique traits.

  • Branding = the execution. Branding is the tangible application of every communication method you use to promote your brand.

What other phrases do you hear? Things like:

  • Brand identity

  • Brand strategy

  • Brand management

Are they all the same thing?

No, but they all contribute to brand development.

Although there’s a slight difference between branding and brand development, both work towards one important goal – getting people to know who you are.

A customer’s relationship with a business is like any other personal relationship – it requires continuous development or it will turn stale.

You need to show that you care about the development of your business’ brand. When you care about your brand, your customers care too. Here’s how to show that you care – AKA what you need to do for the best, continuous brand development.

what are the steps to rebranding?

The Process Of Rebranding

  1.  – Introspection. Self-awareness is key to successful rebranding. 

  2.  – Market Research. 

  3.  – Decide What Makes You Unique. 

  4.  – List & Redesign Your Brand Touchpoints. 

  5.  – Make Sure Everyone's On Board. 

  6.  – Take Your New Brand Public.

  7.  – Get Feedback.

what can i expect from a 1:1 consulting call? 

You establish the focus of the session and the desired outcome and I coach you. I listen, ask questions, note your language, as you relate your situation/progress/challenges.